During the initial brainstorming session, Devine Tiling expressed a desire for a vintage lock-up. We began by creating an icon that not only resembled a tiling feature but also incorporated the company's first two initials, adding a distinctive and memorable element to the brand.

The logo was then used in a variety of lock-ups, featuring clean lines and symmetrical arrangements. To infuse warmth and depth into the brand, we derived the colour palette from natural terracotta and tile tones.

As part of the brand rollout, several items, including hoodies, work shirts, t-shirts, vehicle decals and social media assets were created to further promote the brand's image and increase visibility.