A Hair and Makeup artist looking to create a Brand that reflects her personable offering.
By Rhiannon offered the opportunity to indulge a complete strategy and branding process allowing for extensive research and foundation work to create and solidify the positioning, naming structure and branding for By Rhiannon.
From the research, it was clear that the client and the feelings experienced are central to the offering. This focal point was then used to create the Brand’s foundations of comfort, care and confidence and further define their positioning. “Experience appreciation, confidence, and care By Rhiannon.”
Maxwell The Studio not only wanted to speak to a feeling within the Brand’s positioning but also reflect this within the visual identity. An elegant brandmark and typography system was formed, and supported by natural, earthy tones.
Branding, Positioning & Graphic Design
A Hair and Makeup artist looking to create a Brand that reflects her personable offering.
By Rhiannon offered the opportunity to indulge a complete strategy and branding process allowing for extensive research and foundation work to create, and solidify the positioning, naming structure and branding for By Rhiannon.
From the research, it was clear that the client and the feelings experienced are central to the offering. This focal point was then used to create the Brand’s foundations of Comfort, Care and Confidence and further define their positioning. “Experience appreciation, confidence, and care By Rhiannon.”
Maxwell The Studio not only wanted to speak to a feeling within the Brand’s positioning but also reflect this within the visual identity. An elegant Brandmark and Typography system was formed, and supported by natural, earthy tones.
